![]() ![]() The average consumer reads 10 online reviews before making a purchase decision.87% of buying decisions begin with research conducted online before the purchase is made.This is a great example of social proof as it helps put potential customers at ease. That’s why it’s so important to make your company reviews available for everyone to see.Īfter searching “plumber” in Google, this company’s reviews page popped up first. Marketers have a reputation of often coming off as spammy, making people question whether the marketer’s product is actually any good, or if they’re just boasting about it to convert you into a customer and make a quick sale. Savvy consumers are often unwilling to trust marketers over honest real experiences from actual customers who have used the product. Related Content: How to Use Social Proof & FOMO Marketing for Monster Growth Let’s take a closer look at these three factors in the form of statistics. Add credibility for your business, and improve brand presence. ![]() Validate and simplify customer’s buying decisions.In particular, social proof has helped companies: And, it can boost conversions by up to 15%.Īn example of social proof would be displaying something like: “Laura from Vancouver, Canada recently purchased the Turbo Traffic tool”, or including customer reviews on your product pages. Implementing social proof such as recent customer activity takes less than five minutes to set up and deploy on your site with a great social proof tool like TrustPulse. Incorporating social proof into marketing efforts has allowed many startups and small companies to grow in popularity and see a spike in sales. What Social Proof Can Do For Your Business In short, social proof is a shortcut to decide how to act. Psychologist Robert Cialdini writes in his bestselling book Influence: The Psychology of Persuasion, “ Whether the question is what to do with an empty popcorn box in a movie theater, how fast to drive on a certain stretch of highway, or how to eat the chicken at a dinner party, the actions of those around us will be important in defining the answer.” ![]() Not only do we look to others for buying decisions, but we also depend on it for almost everything else we do. In other words, to learn what is correct, we look at what others are doing or have done in the past. When making a purchase decision, our brain looks for a mental shortcut that will allow us to make a decision, pass judgment, or solve a problem quickly and with the least amount of mental effort. And because of this, our decisions are consciously or subconsciously influenced by the choices, opinions, and actions of the people around us. We need one another, we need to feel a sense of belonging, and we need socialization. Whether we realize it or not, humans are pack animals. That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. If you’re like most people, you’ll likely choose one of the two with people in them. ![]() One of them is empty, and the other two have a few people in them. Imagine you are walking down the street and you have to choose between three different ice cream shops. What is social proof? Here’s a quick example: In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. ![]()
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